Of polls and race prejudice: Sports Illustrated\u27s Errant “Indian Wars”

This article offers a collaborative review of the article “The Indian Wars”from the March 4, 2002, issue of Sports Illustrated that purported to present novel scientific findings regarding the attitudes of sports fans and American Indians toward Native American mascots. Despite the claims of the periodical, the authors argue, the article provides a flawed and biased account of pseudo-Indian mascots that misconstrues their history as well as significance to Native and non-Native peoples. The authors begin with a critical reading of the article, analyzing its arguments, interpretive frames, methodology, and evidence. Then, the authors examine the context omitted from the article. In turn, the authors highlight the place of Indian stereotypes within EuroAmerican and Native American communities, the intersections of race and power animating such mascots, and the prejudice and terror encouraged by mascots and media coverage of them. Finally, the authors discuss the implications of “The Indian Wars.”. © 2002, Sage Publications. All rights reserved